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New Arona, Leon CUPRA R and Amazon Alexa at Group Evening's Event at IAA

Martorell, 04/09/17. - Luca de Meo, President of SEAT, has unveiled to the media the main novelties of the upcoming IAA Motorshow via a Web Media Conference.

For such a special occasion, the Arona and the Leon CUPRA R will take centre stage on the first press day.

On Tuesday, September 12th at 12:15 hours, the SEAT Press Conference will be hosted by Luca de Meo, President of SEAT, who will be tackling corporate figures, the New Arona, the Leon CUPRA R, Alexa and the public announcement of the New large SUV Finalist Names. In the afternoon, members of the Executive Committee will give two Press Talks:

At 15:00 hours, Wayne Griffiths, Executive Vice-President for Sales and Marketing and Dr Matthias Rabe, Executive Vice-President for Research and Development will be presenting the New Leon CUPRA R and the future CUPRA business projects

At 16:30 hours, Ned Curic, Vice-President for Alexa by Amazon and Dr Matthias Rabe will be speaking about the integration of Alexa, the new innovative voice-controlled digital assistant in the SEAT range.

SEAT is experiencing some of its best times as a company. In the last four years, SEAT has achieved a growth of 30%.

Last year it sold almost 410,000 units and made operating profits of 143 million euros, the company’s best-ever results. So far in 2017, in the first eight months of the year, SEAT has sold more than 310,000 cars, which represents an increase of more than 13% compared to the same period last year. This is the best result since 2001.

The increase in sales in 2017 is reflected in SEAT’s first-half financial results. Operating profit went up by 40.9% in the first half of the year compared to the same period in 2016, reaching a record figure of 130 million euros. At the same time, turnover went up by 12.7% to stand at 5,054 million euros in the first six months of the year.

CUPRA R: SEAT’s most powerful and exclusive car - Limited Edition Only

The new SEAT Leon CUPRA R will undoubtedly be drawing the attendees attention at the IAA 2017.


SEAT’s most powerful road car in history will also be it's most exclusive, owing to the fact that it will be limited to 799 units globally. The new SEAT Leon CUPRA R (310PS) will be available with a manual gearbox with six speeds and front-wheel drive. There are some stand-out details on the bodywork such as exclusive carbon fibre details on the front and rear spoilers, side skirts and rear diffuser, door mirrors in copper, as well as the wheel rims, with the wheel arches and the front area getting a new, more powerful design around the air intakes. The SEAT Leon CUPRA R will be available at the end of 2017 and the 799 lucky owners will be able to enjoy an interior that has also been given the carbon fibre and copper treatment, as well as the steering wheel and the gearstick upholstered in Alcantara®.


The new Leon CUPRA R also receives a few extras. On the front axle, the camber has been modified along with the adaptive suspension DCC (Dynamic Chassis Control), not forgetting the Brembo brakes. There is a new exhaust system too. So sportier, yes, but above all else a unique and unrepeatable model, reserved for 799 of the Brand’s most demanding drivers.

The New SEAT Arona World Premiere

With the New Arona, SEAT is entering the compact crossover segment. Destined for those drivers that are looking for that extra exciting component to their driving experience, the Arona takes its place in the SEAT SUV range below the Ateca and, following the Ibiza, is the second car to be manufactured using the MQB A0 platform. Manufactured exclusively in Martorell, it stands out thanks to its design, its compact crossover dimensions, and the most advanced technology in safety and connectivity.

SEAT Arona

Arona continues with the biggest product offensive ever, following the Ateca, the upgraded Leon, the new Ibiza and will be completed with the large SUV coming next year.



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Alexa by Amazon, your personal assistant

Among all car manufacturers in Europe, SEAT will have the very first vehicles to integrate Alexaas an interactive voice service and it will be available by the end of this year in Leon and Ateca and next year in Ibiza and Arona.

At the Frankfurt, Motorshow SEAT announces its new partnership with Amazon, which developed Alexa as interactive voice service. The cooperation between SEAT and Amazon aims at offering integrating smart solutions and optimising the driver time spent in the car.

Alexa, through a simple conversation, will enable drivers to find a destination spot, the closest car dealer or a place for dinner amongst other things. And best of all, this is just the beginning, because the evolution of Alexa and its integration into the SEAT range has only just begun.

Finalist names unveiled for SEAT’s Large SUV

SEAT’s public voting process to find a name for its large SUV has created great expectations. The initiative #SEATseekingName generated nine proposals that have been selected to name the brand’s future third SUV, which will be going on sale in 2018. The nine place names from all over the Spanish geography, selected among the 10,130 proposals received, which stand a chance of becoming one of the finalists on 12 September are the following:

Abrera --Alboran --Aran --Aranda --Avila --Donosti --Tarifa --Tarraco --Teide

The brand is going to present the finalist names during the press conference on 12 September at the Frankfurt Motorshow. From that day until 25 September, everybody aiming to vote for their favourite candidate will be able to do so on seat.com/seekingname and the name which receives the most votes will be the winner. 




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